Green, Blue, Black and now Red?

Gwyneth Paltrow busted out the latest attention grabber in AMEX's portfolio at Prada yesterday. It's The Red Card. For each purchase, AMEX will donate 1% to fight AIDS in Africa via "Global Fund-financed programs in Africa which positively impact the lives of women and children affected by HIV/AIDS. "

Because, you know, Gwyneth IS Africa...