Happy Birthday Fresh Direct!
Five years ago, a then-boyfriend introduced me to the genius that is Fresh Direct delivery. You go online, shop and they bring all your groceries right to your kitchen he proclaimed. Living in a 4th story walk-up, it seemed like a no-brainer.
Upon placing my first order utilizing a $50 coupon, I was hooked. Since then I've spent nearly every other Saturday morning awaiting their humming truck's arrival like a kid on Christmas morning. True, they've screwed up a couple of times (for instance, imagine the bugga-boo pusher who recieved my 4 bottles of wine in place of her 1/2 gallons of milk's surprise - and my disdain), but for the most part, they've made my life so much easier and impressive from a culinary standpoint. After my local grocery store on Court Street became a CVS (a friggin' CVS!!!), FD was no longer a luxury but a necessity.
So today, their 5th birthday, I salute the kids behind this genius company. And oh yeah, reminds me I have an order to place...
Labels: Fresh Direct, Genius, Get Your Shop On
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