Deathwatch 2007: Another Laddie Mag Bites The Dust

Coming as no surprise to most in the industry, the new owners of recently purchased Dennis Publishing are going to fold in Stuff into Maxim as a regular section as of this upcoming holiday issue. Stuff was created as a buffer for powerhouse Maxim in a then highly combative "Laddie Mag" arena back in the late 90s/early 00s by eating up paging which might otherwise go to FHM and the like.

With the whole young men's category imploding faster than the Teen segment did a few years ago, Maxim's now the lone cowboy still standing in the frat-boy niche Details ignores and Esquire and GQ have a snowball's chance in hell of reaching.

Ah, Stuff, we hardly knew ye...