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Be on the lookout come March 28
th, as the R2D2s will be taking over a downtown near you.
Ok, not really, but the US Postal Service has, for the first time, allowed their infamous blue collection boxes to be used as marketing tools. 400 boxes have been
shrink wrapped and poised for distribution in over 200 cities across the US.
Why the lovable little guy from Star Wars? Well, for one, creatively, it's a natural fit. Secondly, a stamp will be unveiled on the 28
th to commemorate the 30
th Anniversary of the original Star Wars movie release. The USPS is issuing the stamp in hopes that fans will snap them up (and not use as postage therefore allowing straight profit).
Lucasfilms will not see a dime either,
fyi.
The Wall Street Journal adds that there are currently no plans to transform more blue boxes into such characters as ET or
Frodo Baggins. Damn, now seeing an army of
ETs lining the streets I hustle down every day would
truly be something special...
Labels: Marketing Ploy, Star Wars, US Postal Service